The Intensity System

Intensity isn't caffeine.
It's character.

Coffee curated to match your moment — three intensities, each with its own body, boldness, character.

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Built backwards, on purpose

We didn't curate a coffee and hope it suited you. We started with you.

Morning, afternoon, evening — three real moments, each asking for something different. We designed a coffee for each moment first, then curated it to match your moment. Most coffees happens the other way around.

MorningForge Intensity 5/5
Intensity scale5/5

Built to wake the senses up

AfternoonCore Intensity 4/5
Intensity scale4/5

Built to carry you through

EveningCalm Decaf Intensity 3/5
Intensity scale3/5

Built to close the day, decaffeinated

Our decaf still rates a 3 out of 5 on intensity. Decaffeinated, full character — proof the two were never the same thing.

The Intensity Set

Want all three?

The Intensity Set

Forge, Core, and Calm Decaf — one for every moment of your day, delivered together.

£29.99£23.99Subscribe & Save
Shop The Intensity Set

Or build your own combination — create a custom subscription

Subscribe & save 20%

Fresh coffee, on your schedule.

01 Pick your intensities

Mix Forge, Core and Calm Decaf — choose size, grind and quantity for each.

02 Choose how often

Weekly, every two or three weeks, or monthly. Save 20% on every delivery.

03 Roasted to order

Delivered in 48 hours. Free UK delivery on subscriptions over £28.

Reviews

What Coffee Lovers Are Saying

Now on a monthly subscription

This is one of the best coffees I've ever had the pleasure to try and believe me I've tried a lot! I'm not good at describing tastes etc but I can say that its a full bodied smooth coffee without the bitterness that comes from other coffees I have tried and is delivered to you within a few days. I like it so much thats is now on a monthly subscription and I highly recommend this product.

Sheena Harding — bought Forge · Verified buyer

Really good way to try the range

I wasn't sure which coffee to start with, so the set made sense. Forge is my morning favourite, Core is lovely in the afternoon and Calm has been great after dinner.

Oliver Bennett — bought The Intensity Set

Three very different coffees

Really pleased that the three bags don't just taste like slight variations of the same thing. Forge has plenty of punch, Core is smooth and chocolatey, and Calm is surprisingly full of flavour for a decaf.

Sophie Turner — bought The Intensity Set

More from our customers

Bought the bundle expecting Forge to be my favourite, but I keep reaching for Core. The cinnamon and dark chocolate notes are right up my street. Nice to have the decaf in the cupboard as well.

Daniel Harris — bought The Intensity Set · 14 Sep 2026

Calm is the reason I'll order this again. Brown sugar and cacao come through nicely and it doesn't have that flat decaf taste I've had from other coffees.

Emily Clarke — bought The Intensity Set · 3 Sep 2026

My partner likes a stronger coffee and I prefer something a bit smoother, so this set works really well for us. We both enjoy Calm in the evening.

James Walker — bought The Intensity Set · 31 Aug 2026

Great everyday espresso. Strong, reliable and tasty.

Ben M. — bought Forge · 6 May 2026

Feels like a premium blend from start to finish.

Emma L. — bought Forge · 6 May 2026

Really impressed overall. Will definitely buy again.

Rachel J. — bought Forge · 6 May 2026

Good body and depth. Feels like a proper coffee experience.

David G. — bought Forge · 6 May 2026

A genuinely premium decaf. I’ll be ordering this again.

Thomas F. — bought Calm Decaf · 6 May 2026

A very dependable coffee. Smooth, rich and consistently good.

Lily H. — bought Core · 2 May 2026

Balanced, slightly sweet and very drinkable. Works well as espresso too.

Grace E. — bought Calm Decaf · 2 May 2026

Frequently Asked Questions

Find answers to common questions about our coffee and process

What does Intensity mean?

Intensity is about flavour and character, not caffeine strength. Each coffee has an Intensity Level from 1–5 based on body and boldness — Forge (5) is bold and punchy, Core (4) is smoother, and Calm Decaf (3) is gentle. Each coffee is also clearly labelled as Caffeinated or Decaffeinated, so that's never in question.

Which coffee should I start with?

Forge is built for mornings that need momentum. Core is smoother and rounder for the afternoon. Calm Decaf is a gentler, decaffeinated option for evenings. If you want to try all three, The Intensity Set covers the full arc.

Is Calm Decaf decaffeinated?

Calm Decaf is fully decaffeinated using a sugarcane process. Like most decaf coffee, it retains only trace amounts of caffeine — it's the one coffee in our range where that difference is the deciding factor.

What is The Intensity Set?

The Intensity Set bundles Forge, Core, and Calm Decaf together — morning, afternoon, and evening in one order. It's the easiest way to try the full range at a bundle price.

Can I build my own subscription?

Yes. Use Build My Subscription to pick your size, grind and quantity for each coffee, then choose one delivery frequency for the whole box. Subscribing saves 20%, and any three bags or more unlock an extra 6%.

What grind options are available?

Every coffee is available as Whole Bean, Cafetière, Filter, or Espresso grind, selectable on each product page.

Do you roast to order?

We roast to order, not in advance. Your coffee is roasted after you place your order and dispatched within 48 hours — it's never sitting on a warehouse shelf for weeks like most big coffee brands.

How should I store my coffee?

Store your coffee in an airtight container away from light, heat, and moisture. Avoid refrigerating as it can introduce moisture and odors.

What is your return policy?

If you're not satisfied with your purchase, contact us within 7 days for a full refund or replacement. We're here to make it right.